GYG – promotional video
Okay, now you’re confused, what is the difference between a marketing video and a promotional video again? We don’t actually know, so go elsewhere. Just kidding! We’re into business videos, so we do know, just come closer ( whisper volume ).
So the real difference is; marketing videos belong to a set of activities or material related to a marketing campaign or have a broader purpose related to overall marketing. Promotional videos are created for a specific purpose and are usually created to promote a singular concept or thing, a bit of a stand alone piece. So I guess you could say a marketing video is a small piece of the puzzle and a promotional video is kind of its own little puzzle, just hanging out doing its own thing.
Have a look at this promotional video for Guzmen Y Gomez commissioning a mural for Mardi Gras 2017.