5 Tips to Get Your Video Marketing Efforts off the Ground in 2014.
Key Points/Direct Quotes:
• Consistency is key to any marketing effort, but especially when it comes to video. Not only are you up against other video content but you’re also competing with all the other material that makes up the Internet. One of the most important ways to rise above the content noise is to stay consistent.
• The key is to keep going and you’ll see results over time.
• Almost all of our videos are done in one take. There are some flubs or hiccups in the final product, but that’s what makes it real – Humans being human. It’s makes us more relatable and connects us with our audience because we’re not over-produced robots. It also proves that creating a video doesn’t have to be a major time investment.