With all the disruption across industries and functions, it has now become imperative for businesses to learn at hyperspeed – not just to flourish, but to actually survive. Out of all the learning vehicles out there, video has proven to be the most effective. How to powerfully use it in training?
First, why do you need to create more training videos? Let’s look at some numbers from The State of Video in the Enterprise 2016:
Data says that video is the people’s content of choice, but aside from preference, you may also want to factor in necessity.
Why do you need to create more and more training videos now?
Here are a couple of illustrations:
- Case 1: Your digital team has just mastered a skill, but then a new technology comes out, which leaves you with no choice but to adapt. What’s the fastest vehicle for getting your team up-to-speed with the latest?
- Case 2: A long-time or star employee has announced their resignation. Before they do and take with them all the knowledge and skill of their previous post, what’s the most convenient tool to document what’s needed for their soon-to-be-vacated post?
That’s right: Video.
So, you see the time to start creating training videos is before you actually need them.
But where to start?
In the digital age, you have to consider your workforce demographics and the business climate in creating training videos. Half of your workforce are millennials. So, to ensure effectivity and relevance, find out what the current trends in training are.
Top 10 Training Industry Trends, 2018
- Mass Customization is Driving Learner Experience. Creation of adaptive learning and personalized content.
- Closing the Digital Skills Gap. Availability of content at the point of need due to the manic speed of change.
- Growing Emphasis on People Skills. The importance of soft skills training in all levels as digital technology replaces human interaction in the workplace.
- Improvisation in Instructional Design. The need for a more flexible approach to design g materials or designing on the fly.
- Agile is Now Standard. Training and development teams working like software developers, in that they produce at least a minimum viable product (MVP) every couple of weeks.
- Artificial Intelligence. Deeper understanding and accurate prediction of learners behaviour made possible by machine learning, enabling the training team to create highly personalized content.
- Leveraging Training as an Employee Benefit. Ensuring long-term employment through the feeling of satisfaction obtained from being successful in what they do.
- The Instructor as Coach. Transformation of the instructor’s role from facilitator to guide.
- Deliberate Practice Becoming Strategy for Reinforcement. Management of the entire learning experience by curating all aspects of learning, from onboarding until the end of employment.
- Training Spend Increasing. Increased in global internal training budgets are expected to by two to five percent.
(Source: Training Industry Magazine)
3 Types of Videos to Modernize Your Training Program
Based on the latest trends in training, upskill your team with these video training types:
1. Screencast Personalized Training Video
Personalized training videos are tailor-fitted to the users, meaning these videos are learner-centric. With personalized videos, what’s important in content creation is the user’s data, such as speed and style of learning. To gather data, an AI monitoring tool like this is necessary:
Knewton Adaptive Learning
How to create a screencast training video?
- Set up a local demo environment.
- Write a script with notations on where pauses might be needed.
- Record the narration or voice-over in an audio recording program (such as GarageBand).
- Export final audio, then import into ScreenFlow.
- Record on-screen actions with audio.
- Add the animated intro and outro.
- Add background music, but mind the voice-over.
- Export the final screencast video directly to video platforms (such as YouTube, Vimeo, etc.) and share!
2. Explainer Microlearning Training Video
There are a lot of users who absorb bite-size lessons better than chunky ones. In fact, they’re probably the majority. That’s why microlearning is a huge business, as evidenced by the success of TED and Khan Academy.
Microlearning’s popularity can also be traced to its availability anytime, anywhere. Another one of its draws is that it can be a stand-alone lesson, although, a part of a big course, at the same time.
If you think about it, explainer videos make up the bulk of all training videos. But for microlearning, you can choose from the following types:
What is a live action video? It’s basically just a video with a talking person on it. The video may include text, images, and music, as well as animated effects.
The Basics of Microlearning
How to create live-action videos?
- Write a script and storyboard it.
- Record the video. Mind the lighting and sound.
- Search for images and icons to be added to the video later.
- Search for music to be added to the video later.
- Record the voice narration. Again, mind the sound quality.
- Edit the entire video and then share on social media.
Here’s another example from TED, featuring organizational psychologist, Adam Grant. This is a good example of a leadership training video:
Are you a giver or a taker?
An animation is motion picture created using illustration, graphics, and other visual elements. It’s the most popular video explainer type due to its flexibility or ability to render even the most complex topics.
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How to make an animated instructional video:
- Write a 3-minute script and keep it simple.
- Record the voice-over.
- Choose an animation tool (PowToon, Wideo, etc.)
- Design or choose characters, props, and backgrounds (Use creative commons or public domain images or draw your own).
- Design movements and time them to your V.O.
- Add background music.
- Add credits, citations, and closed captions.
- Save your project in multiple formats and then share!
What is whiteboard animation? It’s an animation technique featuring a hand that’s drawing over a whiteboard, while the voice-over delivers the lesson.
How to make a whiteboard animation:
You’ll need these supplies:
- High-resolution video camera.
- Bright global lighting.
- Video editing software.
And these processes:
- Tracing. Trace image lightly with a pencil. Record yourself drawing on top of the image. Take it to the video editor to increase the contrast and make the pencil marks disappear.
- Erasing. Draw the image first, then erase it backwards. Then put it in the software and reverse the footage frames.
- Software. Use an animation program like Video Scribe or After Effects.
3. Gamified Training Video
Gamified or interactive training videos apply the elements of game playing, such as scoring and competing. This video type guarantees high levels of engagement.
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How to make a gamified training video?
- Create a leaderboard for questions answered correctly.
- Associate levels with skills.
- Provide badges and certificates for each level completed.
- Level-up on gamification with video contests.
- Use interactive video.
How to Create High-Value and High-Impact Training Videos in 5 Steps
Different types of videos require different types of approaches, but they have five things in common in terms of flow:
- Do the Prework
There are different kinds of corporate training videos. There are safety and compliance. onboarding, instructional, sales, etc. Ensure that you’ve done research on your topic and determine your target audience carefully because your communication is based on those.
- Choose the Video Type
Once you know exactly what you’re going to shoot or record, pick the video type that could best render your communication on the screen. Is it best to use live-action, animation, or something newer like gamified training video?
- Write the Script and Draw the Storyboard
Creating a video is all about storytelling and all stories have a beginning, middle, and ending. Depending on your topic and chosen video type, you can determine what kind of emotion you want the video to embibe.Then, you can proceed to storyboarding.
Storyboarding is simply translating the script into images, before transitioning to shooting the video.
- Record and Edit
Before recording, set up your tools and then don’t forget to rehearse.
After recording, it’s time to clean up and edit. After which, you may then add your annotations and graphics.
- Save and Share
Saving is the next logical last step in creating a video, but a lot of people still forget this somehow – which is a disaster! So, don’t forget to save your file and in different formats. And then if the training video isn’t confidential or for internal use only, go ahead and share it on your social media platforms.