Marketing Week

Consistent Branding: Don’t Mess with it.

More about actual brands but can still be applied to the video making process.

http://www.marketingweek.co.uk/trends/consistent-branding-dont-mess-with-it/4006746.article

Key Points/Direct Quotes:

• Strong branding is the core of any decent marketing strategy: it enables differentiation against the competition and allows people to recognise products and services easily.

• It’s incredibly important because consistency in itself is also a brand promise you are always delivering on.

• It’s also part of the identity, so it has to be clear what the brand is all about.