Consistent Branding: Don’t Mess with it.
More about actual brands but can still be applied to the video making process.
Key Points/Direct Quotes:
• Strong branding is the core of any decent marketing strategy: it enables differentiation against the competition and allows people to recognise products and services easily.
• It’s incredibly important because consistency in itself is also a brand promise you are always delivering on.
• It’s also part of the identity, so it has to be clear what the brand is all about.