Forbes

Ten Biggest Video Marketing Mistakes to Avoid.

http://www.forbes.com/sites/theyec/2013/10/18/ten-biggest-video-marketing-mistakes-to-avoid/

Key Points/Direct Quotes:

• Hearing someone recall your video is fantastic. But if they can’t remember the name of your company, it’s considered a fail.

• Brand your video with your logo, website URL, or another piece of your identity — especially in the beginning.

• Keep it short, sweet, and to the point. About 60-90 seconds is the magic number.

• Deliver a single message with your video so viewers have a definite takeaway.

• Rome wasn’t built in a day. This same mantra can be applied to video marketing.

• Understand that a good video marketing strategy requires consistency, dedication, and patience.