#AtTheBar Episode 3: Nick Whitehead – Vertical Video | Influencers | Measuring Engagement

Join Mike Pritchett, CEO Shootsta and Nick Whitehead, Head of Marketing at Viostream in the September Edition of At The Bar.

Episode 3 of 4

Transcript

Mike:
Welcome back to the At The Bar series! For those of you that missed the first two videos with Nick go check them out.

Nick thank you so much for joining us. Nick Whitehead is the Head of Marketing at Viostream. Welcome back! This one feels a bit more civilised though at this time of day.

Nick:
It does, it’s always a good time for wine.

Mike:
So a couple of quiz questions for you. The first question, verticle video?

Nick:
Yeah, so this is personally a bit difficult for me because I’ve spent years educating people to shoot horizontally with their phones because that works better on a screen. But with the rise of mobile video, particularly on social, there’s been a bit of a swing towards portrait videos for that application.

Mike:
To the bain of all of our existence.

Nick:
It is the bane the of our existence but you’ve got to do what the kids are doing right?

Mike:
That’s pretty much a good way to put it. We’re looking here at Shootsta at the option, and we have already done for clients, of taking a cut from it and actually editing it vertically, when they shoot horizontally, so you can use it multiplatform you can do a cut down specifically for mobile. It’s just trying overcome that problem.

So moving on to another question, and off things like vertical video, influencers what do you think of the rise of Influencers and the use of them in marketing and social media?

Nick:
Good questions, we’re taking a different approach, we are investing in becoming an influencer ourselves, so we have a lot of IP and experience and we’re sharing that with the market and I think that we can establish ourselves as an influencer by being credible with the content that we are putting out there.

Definitely not spending to get access to their audience. I believe that if we put really good information out there, then we can influence our own audience. And so I suppose the best advantage really for video is becoming an industry expert.

Mike:
I love what you said there about rather than finding or buying influencers but becoming an influencer. It’s a really good way to think about it.

I think a lot of companies just make video for the sake of it or don’t think about what the end goal of the video is. What would be the advantages of being on Viostream versus a generic hosting platform?

Nick:
Look, I think video views are somewhat arbitrary, so something like YouTube or Vimeo, you know, that’s going to host your videos and you can get video views. That’s fine. But, in terms of actually using that content to drive engagement, drive uptake from your audience, increase your email open rates… to have genuine engagement with that audience that’s relevant to them and to drive those views into purchases, meetings, whatever it may be, to drive a business outcome is really where we differentiate.

We make engagement meaningful.

Mike:
Excellent. So, we’re going to move onto, no doubt your favourite part, Talina’s would you rather question. So, would you rather have a watch that could silence people when they speak or a phone that could undo past conversations?

Nick:
Oh, I don’t live for regrets, I’m going to have to go with the silencing option.

Subscribe to our YouTube Channel