#AtTheBar Episode 10: Tom Sheppard – Voice Search | Local Search | Social SEO

Join Mike Pritchett, CEO Shootsta and Tom Sheppard, General Manager of Media Technology at Atomic 212 Group, in the November Edition of At The Bar.

Episode 10

Transcript

Mike
Tom, thanks again for joining us. Cheers.

So, this little guy has changed a lot about search, or more to the point, this girl. ‘Siri, what are the great restaurants around here?’

‘Okay, here’s what I found’

That’s interesting, I’ve just done that one and here it’s come up with McDonalds as one of the first ones.

Tell us a little bit about Siri and voice search and what that means for search in general.

Tom
So I think with voice search, when you describe the query it’s a lot longer than your typical search. What that means for Marketers is that you content on your page is going to become more conversational, whereas typically it can be quite rigid.

Mike
I suppose, like I did then ‘Tell us about some great restaurants around’ I just write ‘restaurants in local area’.

Tom
Yes, or you’d just write ‘best restaurants in local area’, with that you actually elaborated on the type, or what type, the best restaurant. You would typically go ‘best restaurants in Sydney’.

Mike
Does it make search better? A better experience using voice?

Tom
I personally think if you’re going to search I would prefer to type but we know that voice search is rising. So we’ve got to, as Marketers, optimise towards that and we’ve got to make the content on webpages and in apps, where ever, relevant. And that’s got to cater for those more structured questions that you’re going to ask your phone.

Mike
Tell us a little bit about local search as well and why it’s important?

Tom
Local search is super important if you’re on your mobile, because typically you’re going to be searching for something in your vicinity or that’s happened to you.

Mike
Just like I did then I suppose.

Tom
Yes, local search for SEO is highly important because you’re at the top of the page if you want to get those click-through rates you need to be there.

Mike
Tell us a little bit about Social and it’s relationship with SEO and search?

Tom
So, for me, SEO and Social do go hand in hand and there is a direct benefit with Social. So, when you’re amplifying your content that you want people to notice, you would use Social to increase the amount of eyeballs to get on to a piece of content because the rationale being if more people see that piece of content there’s a high propensity that they’re going to link to that or share that with their other friends. Therefore, you get more traction.

Mike
So, we are now into our surprise question from Talina. Would you rather have Tennis Racket’s for hands or Basketball’s for feet?

Tom
Basketball’s for feet.

Mike
Why’s that?

Tom
Because you can bounce high!

Mike
That’s a valid reason. Nice one, cheers! Thanks for joining us.

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