#AtTheBar Episode 4: Nick Whitehead – Marketing Obstacles | Content Roadblocks | Viostream Rebrand

Join Mike Pritchett, CEO Shootsta and Nick Whitehead, Head of Marketing at Viostream in the September Edition of At The Bar.

Episode 4 of 4

Transcript

Mike:
Welcome back everyone to part four of our four-part series. For those who have missed out on Nick’s videos in the last three weeks, check them out some great insights.

It’s our last week with you on the bar, thank you for joining us!

So the first question for you. What is the hardest thing that you’ve had to navigate as Head of Marketing and how’d you get around it?

Nick:
Oh look, I think one of the hardest things for me, like many marketers, is being overwhelmed by a plethora of channels, and technologies and platforms that are out there that reach the end customer. Even who that market is.

So for me, the biggest way to deal with that is to be laser focussed on who our customer is, what kind of information content is relevant for them and making sure that we’re covering all channels and all bases to make sure that we can reach them and engage them.

Mike:
So more quality relevant content for a smaller niche market.

Nick:
Yes, we think more like a sniper than spraying our prey.

Mike:
Not that you’re shooting your clients…

Nick:
Yeah, bad analogy! Shooting them with love.

Mike:
A love sniper, nice!

Lots of companies struggle to create timely relevant content, and in the age that we are everything needs to happen right and currently doesn’t mean yesterday, it means today quite often. What do you think is holding back large companies from creating this relevant content promptly?

Nick:
I think companies feel overwhelmed, that if they start down the video strategy route that they don’t, you know, they need to figure out what the plan is going to be before they even start. And I think the best way to overcome that is just to start and to test and to see what the results are like and to tweak and to build from there. So you don’t necessarily have to figure out an entire end-to-end strategy. Just get started with something that’s of good quality and measure the outcome. Measure the ROI from that content. Look, I think even using video in a fairly average kind of the way it’s still better than not using video at all.

Mike:
So simple question, or maybe even not so simple. From a marketing perspective, why did Viocorp decide to change their name to Viostream?

Nick:
It was pretty simple methodology. So Viostream as a platform has been the market leader for about eight years now. So our customers are dealing and interacting with Viostream on a daily basis, so it was quite logical just to change the corporate identity to our core product and remove any confusion from the market. It was really about simplification.

Mike:
Yeah, it certainly sounds like a more relevant name and obviously with your product offering it’s a better fit just to stick with that one identity.

Nick:
Yes, streaming is what we’re all about.

Mike:
Very nice! Well, let’s move on to Talina’s would you rather question. Would you rather have a band follow you that plays moment-by-moment theme music or have someone that narrates (probably in a nice voiceover voice), your every move?

Nick:
I think the narration could get pretty annoying unless it were David Attenborough…

Mike:
That would be… everyone would feel like you’re this amazing subject as you’re walking around…

Nick:
Completely, if I could have David Attenborough then I’m going to go with the voice over, if not, I’ll go with the band.

Mike:
I’m just trying to think of what we could play over the back here as your sitting there… “as he reaches for the glass you can tell that Nick….” nice one!

Excellent, thank you so much for watching and tuning in!

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